Arch City Shoe Company Acquires Exersteps

In May of 2024, a new company was born when two industry veterans out of St. Louis jumped at the chance to buy a small, wellness-changing, but notably unheard of 15-year-old rocker bottom footwear brand.

Why would they ever do that? Hhmmm.

Well, this is where Exersteps finds its new footing. This is where walking gets its new step.

JUNE / 2010

Exersteps is launched by Elan Polo, Inc. as a definitive choice for rocker bottom active footwear.

MAY / 2024

Arch City Shoe Company acquires Exersteps and begins its next chapter. With inventories critically depleted and essentially starting from scratch, the team races to get back to market.

JUNE / 2024

Extensive interviews with past Exersteps' customers conducted alongside targeted market research. Phase 1 product roadmap completed and initiated. Prototypes started.

SEPTEMBER / 2024

Production begins first on the reimagined take of the brand's storied patterns, Brisa and Whirlwind. New outsole and pattern designs created to elevate the wear experience.

OCTOBER / 2024

New brand website build begins to coincide with the product launch in early Spring 2025. Photoshoot commences. New women's and men's performance mesh Stryde pattern gets finalized in R&D and readied for next production window.

NOVEMBER / 2024

Preorders for the Brisa 2 and Whirlwind 2 will be made available on this temporary website.

DECEMBER / 2024

Overseas production completed. Final quality inspection executed. Brisa 2 and Whirlwind 2 begin their journey to the Exersteps' warehouse in St. Louis, Missouri. New website and e-commerce features tested (and re-tested). First marketing campaign begins. The last holiday season where we will not sell an Exersteps shoe (think about that).

JANUARY / 2025

Brisa 2 and Whirlwind 2 are received into the warehouse and prepped for market launch. Pre-ordered product ships out first. Exersteps reintroduced to the retail world and to its thousands of loyal (and patient) customers, end of January. The fun begins!

The Truths Inspiring Exersteps

  • Truth #1: The More We Walk, The Better We Feel.

    Whether a walk in the neighborhood with friends or a solo escape on a trail, the wellness power gained from a walking lifestyle cannot be overstated. Steps lift the spirit. Clear the mind. Move the body.

  • Truth #2: Most Of Us Wear Running Shoes For Walking.

    Oh we get it. Running shoes can be so comfortable to do just about anything active. But are they best at reducing joint friction through your natural walking motion? Relieving stress on the arch tendons?

  • Truth #3: Rocker Bottom Shoes Best Support Body Longevity.

    Less strain on the hip, knee, and ankle joints plus support for the plantar fascia extends the joy mileage one gets from the only body we got. 30 minutes when you can? 10,000 steps? Bring it on.